GTM Video Library: Masterclasses, Frameworks & Teardowns
Practical videos for CEOs and GTM leaders on strategy, growth, AI, pipeline, customer value, and the GTM Operating System™. Explore executive masterclasses, framework walkthroughs, real-world case studies, and GTM teardowns.
103 videos drawn from GTM Partners research, frameworks, executive conversations, and the field work behind the GTM Operating System™.
Learn why measuring AI ROI requires redesigning your operating model, how leading AI adopters are growing rather than cutting headcount, and what Anthropic's $6M+ revenue per employee reveals about modern team building.
Learn why marketing is only a subset of go-to-market strategy and why increasing marketing spend cannot fix structural growth issues. Explore five diagnostic questions across audience, value capture, and retention to pinpoint whether your business has a marketing or GTM problem.
Learn why up to 80% of AI spend fails to generate productivity and how aligning investments with a single proven go-to-market motion avoids capital impairment.
Learn how fractional GTM executive roles differ between startups and private equity portfolio companies across role expectations, operating environments, and compensation structures.
Learn the essential dos and don'ts of category creation, including why category creators must convene competitors and become the market influencer rather than relying on traditional go-to-market playbooks.
Learn why go-to-market motions stall between $10M and $15M ARR, how to diagnose deal failures across ICP and product-market fit, and what executives must unlearn to lead GTM.
Learn how to identify and break free from outdated go-to-market constraints using the three-question Rope Audit to align execution with your company's actual scale.
Learn how industrial manufacturer LISSMAC tested and tiered its Ideal Customer Profile (ICP) to identify an account segment closing six times faster. Discover how structuring CRM data around ICP tiers aligns sales and marketing while preventing diluted go-to-market motions.
Learn how to recognize when you have become the operational bottleneck in your company and evaluate the signs that indicate it is time to change seats.
Learn how to achieve a 70% B2B sales win rate by replacing slide decks with authentic conversations, pre-qualifying prospects with long-form recordings, and applying creative deal structuring.
