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GTM Partners Video Library

GTM Video Library: Masterclasses, Frameworks & Teardowns

Practical videos for CEOs and GTM leaders on strategy, growth, AI, pipeline, customer value, and the GTM Operating System™. Explore executive masterclasses, framework walkthroughs, real-world case studies, and GTM teardowns.

87 videos drawn from GTM Partners research, frameworks, executive conversations, and the field work behind the GTM Operating System™.

Most Watched Deep Dives

Start with the most-watched long-form conversations and GTM framework deep dives in the library.

10 Lessons From Building Two $10M Companies
24:054,648 views

10 Lessons From Building Two $10M Companies

This $25 Billion Company Doesn't Build Anything
18:414,432 views

This $25 Billion Company Doesn't Build Anything

The CMO Role Is About to Change Forever
19:064,362 views

The CMO Role Is About to Change Forever

You're Great at Marketing the Business. Terrible at the Business of Marketing.
17:144,152 views

You're Great at Marketing the Business. Terrible at the Business of Marketing.

The TAM Illusion Destroying Your GTM Strategy
29:324,138 views

The TAM Illusion Destroying Your GTM Strategy

My 5 Predictions for Go-To-Market Before 2027
10:003,749 views

My 5 Predictions for Go-To-Market Before 2027

MOVE Documentary

The full 7-episode documentary series filmed alongside the MOVE book — featuring CEOs, CMOs, and GTM experts breaking down the GTM Operating System™.

Problem-Market Fit: The Secret to Go-To-Market Strategy
Episode 124:30

Problem-Market Fit: The Secret to Go-To-Market Strategy

The Secret to Scaling Faster in B2B GTM
Episode 219:17

The Secret to Scaling Faster in B2B GTM

Focus Your Total Available Market with Total Relevant Market
Episode 318:20

Focus Your Total Available Market with Total Relevant Market

Fix Your B2B Go to Market Strategy With RevOps
Episode 421:30

Fix Your B2B Go to Market Strategy With RevOps

Your Growth Strategy Needs a Radical Shift - Truth #5
Episode 513:03

Your Growth Strategy Needs a Radical Shift - Truth #5

How to Turn Your B2B Go to Market Strategy Into a Flywheel
Episode 616:02

How to Turn Your B2B Go to Market Strategy Into a Flywheel

Who Really Owns Your B2B Go to Market Strategy
Episode 708:40

Who Really Owns Your B2B Go to Market Strategy

Try: Product-Market Fit · ICP · Pipeline Velocity · NRR · Revenue Motions · AI in GTM

87 videos in the GTM Partners Video Library
I Walked the Floor at UNBOUND. Here's What I Saw.
06:55
GTM TeardownsPillar 3

I Walked the Floor at UNBOUND. Here's What I Saw.

Understand the three distinct types of conference booths—Brand, Demand, and Experience—and why committing to a single objective prevents wasted event marketing budgets.

Sangram Vajre2026-09-30
Stop Selling ROI. It's Killing Your Deals.
23:14
GTM Case StudiesGTM OS

Stop Selling ROI. It's Killing Your Deals.

Learn why selling purely on financial payback and ROI stalls deals when expanding beyond core markets, and how tailoring value propositions to specific vertical performance drivers unlocks stalled pipeline.

Sangram Vajre2026-09-28
Paid Ads Aren't Your Best Growth Hack. Your Customer Is.
02:58
CEO PerspectivesPillar 8

Paid Ads Aren't Your Best Growth Hack. Your Customer Is.

Learn how bringing customers directly into executive meetings resolves product roadmap debates and aligns leadership faster and more effectively than paid advertising or internal strategy sessions.

Sangram Vajre2026-09-25
HubSpot's CEO: 90% Use AI, Only 6% Win With It
09:12
CEO PerspectivesPillar 3

HubSpot's CEO: 90% Use AI, Only 6% Win With It

HubSpot CEO Yamini Rangan explains why 90% of companies use AI but only 6% win, and how modern GTM leaders must shift from map readers to explorers in an era of omni-channel marketing and self-updating CRMs.

Sangram Vajre2026-09-24
You're NOT OpenAI or Loveable
02:42
CEO PerspectivesPillar 4

You're NOT OpenAI or Loveable

Learn why benchmarking against outlier growth stories like OpenAI and Lovable is flawed, and discover the three core metrics that actually determine quarterly B2B performance.

Sangram Vajre2026-09-21
How A Fractional Leader Fixed This CEO's Problems
15:52
GTM Case StudiesFeaturedPillar 8

How A Fractional Leader Fixed This CEO's Problems

Learn how Safe Software utilized a Certified GTM Partner fractional leader to establish a systematic Customer Success function, unlocking proactive customer expansion and turning long-neglected accounts into growth drivers.

Sangram Vajre2026-09-18