Watch: GTM Documentary Never Shown Before

Sangram Vajre: We have all been taught a lie about go-to-market. The lie is that if you build a great product, hire a charismatic VP of Sales, and spend a few million dollars on digital advertising, your company will scale predictably into an enterprise powerhouse. In this documentary, we look at the data from thousands of companies that followed that exact playbook and hit a brick wall. We examine the structural breakdown between product, sales, and customer success, and we reveal the seven fundamental truths that separate top-tier commercial engines from organizations trapped in endless revenue stalls. Go-to-market is the defining competitive advantage of the next decade. Here is what it takes to master it.