The CMO Role Is About to Change Forever

The traditional CMO role in B2B is not going to look the same much longer. Angela Shori, one of our GTM OS certified partners, sat down with Amanda McGuckin Hager, CMO and CRO of TrueDialog, an enterprise SMS platform. One executive now owns both marketing and sales end-to-end, and the finger-pointing between the two teams disappeared. They get into B2B texting as an emerging go-to-market motion, how RCS is changing trust and compliance, and the real advice for anyone stepping into a combined revenue role. ⏱ TIMESTAMPS (00:00) A prediction on the CMO role (01:11) Angela and Amanda introduce TrueDialog, an enterprise text platform (02:13) What changes day-to-day when one person owns the whole revenue cycle (03:38) Eliminating the finger-pointing between marketing and sales (04:23) B2B SMS as an emerging Go-To-Market motion (06:26) Adopting texting as a motion without fragmenting the GTM team (09:06) Trust, compliance, and why RCS is nearly impossible to spoof (10:52) Building a customer-centric motion so texts are welcomed, not disruptive (12:16) Total Relevant Market: why opt-outs aren't a loss (13:00) The real advice for a CMO or CRO stepping into the other's role (15:20) "We are all in it for growth" (16:30) Why RevOps is the unsung hero of the whole operation 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1