Builders of Modern Go-to-Market Categories

Sangram Vajre is a multi-time category creator, three-time author, entrepreneur, advisor, and pioneer of modern B2B go-to-market. As CMO of Pardot, he helped scale the business through its acquisition by ExactTarget and Salesforce. He later co-founded Terminus and helped build Account-Based Marketing into a global B2B category through the #FlipMyFunnel movement and Terminus' hypergrowth through private-equity exit.

As founder and host of #FlipMyFunnel, Sangram personally interviewed 1,000+ CEOs and GTM executives, giving him unusual pattern recognition into how leadership teams build, scale, and transform their go-to-market. He has also served as an advisor and board member to multiple technology companies, including as an Executive Advisory Board Member at G2, extending that perspective across a broad range of B2B businesses.

Sangram is a prolific executive educator and keynote speaker with an audience of 60,000+ followers on LinkedIn. He has spoken for nine consecutive years at HubSpot INBOUND and has delivered keynotes and executive sessions for organizations and communities including Insight Partners, Pavilion, Gainsight Pulse, MarketingProfs, Exit Five, and B2SMB Institute. His speaking and education work has reached thousands of CEOs, CROs, CMOs, operators, and investors worldwide.

He is the author of the Wall Street Journal bestseller MOVE: The 4-Question Go-to-Market Framework, Account-Based Marketing For Dummies, and ABM is B2B, and an official LinkedIn Learning instructor. That combination of category creation, operating experience, advisory work, and direct pattern recognition from thousands of executive conversations helped expose the recurring problems GTM OS was built to solve and shaped the way GTM Partners codified the system.

Bryan Brown is a SaaS pioneer, multi-time CPO, and strategy executive with operating experience from startup through scale, acquisition, enterprise integration, and private-equity exit. He co-founded Vtrenz, helping pioneer early marketing automation, then helped scale Silverpop from roughly $20M to $80M in revenue before its acquisition by IBM. Bryan played a central strategic role in the sale process and later led GTM strategy inside IBM Commerce, integrating Silverpop as the core SaaS marketing platform within IBM's broader marketing and commerce portfolio.

He later helped scale Terminus from roughly $2M to $50M before its private-equity exit. Across Silverpop and Terminus, Bryan led 8 corporate acquisitions and repeatedly operated beyond the traditional product remit—spanning corporate strategy, GTM architecture, M&A, market positioning, executive planning, and integration.

Trained in Design Thinking and Duarte Presentation methodology, Bryan is a master facilitator who has led hundreds of executive workshops and spent thousands of hours helping CEOs and leadership teams diagnose and implement GTM OS—from public enterprises, to PE-backed portfolio companies, to family-owned businesses across SaaS and non-SaaS industries. That combination of operating, scaling, M&A, and facilitation experience directly informed the problems GTM OS was built to solve and the way GTM Partners designed the system.

As an authority on AI in Go-to-Market, Bryan actively teaches C-suite leadership teams how to strategically deploy AI across their revenue engines to inform decision-making. He is the co-author of WSJ bestseller MOVE and lead instructor for LinkedIn Learning masterclasses on B2B Go-to-Market.

“Go-to-Market Made Simple” Roadshows

30–40 invite-only executive roadshows across major cities, bringing together directors, VPs, and C-suite leaders to diagnose real GTM challenges and pressure-test emerging frameworks.

“Better Together” C-Suite Summits

Closed-door executive sessions bringing together senior leaders across Sales, Marketing, Customer Success, Product, Finance, and Operations to work through company-wide GTM issues.