AI in GTMRevenue Motions
2026-10-24
02:18
70% to 80% of AI Spend May Not Be Creating Productivity
Learn why up to 80% of AI spend fails to generate productivity and how aligning investments with a single proven go-to-market motion avoids capital impairment.
Co-Founder, GTM Partners & Author of MOVE
Streaming directly from GTM Partners Video Hub
About This Video
Topic
AI Spend Productivity & GTM Motion Alignment
Audience
CEOs, CROs, CMOs & GTM leaders
Frameworks Covered
Executive Takeaways
- Between 70% and 80% of spend on AI credits and tools is failing to drive measurable productivity gains.
- Gartner projects over $3.5 trillion of AI infrastructure investment could face impairment by 2030 without a demonstrable return.
- To defend AI spend before board scrutiny, leaders must design investments around a validated revenue path by doubling down on a primary GTM motion.
Key Questions Answered in This Video
Why is so much enterprise AI spend failing to generate ROI?
For every $100,000 spent on AI credits and tools, 70% to 80% does not create productivity because companies invest without a clear revenue path or alignment to a proven go-to-market motion.
How should leadership justify AI investments to their board?
Leaders must look at AI spending with the end in mind, proving measurable return by anchoring the technology to a single core GTM motion—whether inbound, outbound, partner-led, community-led, or event-led.
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