AI in GTMGTM OS
2026-07-14
03:41
You're Company is One AI Feature Away From Dying
Learn why low-cost AI tools are replacing traditional B2B software and how to evaluate if your product is 10x better than an AI alternative before updating your GTM strategy.
Co-Founder, GTM Partners & Author of MOVE
Streaming directly from GTM Partners Video Hub
About This Video
Topic
AI disruption to B2B retention and product value
Audience
CEOs, CROs, CMOs & GTM leaders
Frameworks Covered
Executive Takeaways
- The primary retention threat for B2B companies is no longer direct competitors, but low-cost AI tools like ChatGPT and Claude that provide 80% of software capability with zero friction.
- Customers are quietly churning for 'good enough' AI solutions, rendering standard retention playbooks, onboarding flows, and competitor battle cards ineffective.
- CEOs must ensure their product is at least 10x better than the AI equivalent as the first priority before adjusting go-to-market strategy.
Key Questions Answered in This Video
Why are B2B customers canceling software subscriptions for AI tools?
Customers are quietly canceling not because they found a superior competitor, but because $20/month AI tools deliver 80% of the required functionality with none of the friction.
What must a B2B CEO fix before changing their GTM strategy in the age of AI?
Leaders must honestly assess whether their product is 10x better than the AI version of their product; if not, closing that value gap must be solved before making other GTM adjustments.
Put the GTM Operating System™ Into Practice
Work With a Certified GTM OS Partner
A Certified GTM OS Partner can help your executive team diagnose where growth is breaking, run GTM Planning, and implement the GTM OS pillars that matter most to your business.
