Who Is Sangram Vajre? (And Why This Channel Exists)

Sangram Vajre: Over the last fifteen years, I have lived the highs and lows of building enterprise SaaS companies. At Terminus, we took a concept called Account-Based Marketing and turned it into an industry category, growing from $1M to $5M and beyond $30M in ARR. Along the way, I wrote three books, including MOVE, which became a Wall Street Journal bestseller. But through hundreds of executive conversations, my co-founder Bryan Brown and I realized that despite trillions spent on software, go-to-market remained fundamentally fragmented. Marketing blamed sales, sales blamed product, and the CEO was left holding an unpredictable forecast. We created GTM Partners and developed the GTM Operating System to replace departmental guesswork with an engineered revenue engine. This channel is where we share the teardowns, executive playbooks, and honest leadership lessons to help 100,000 companies build profitable, lasting businesses.