The 3 Things Every CEO Must Own

There are three things every CEO must own, and most aren't owning them. I asked Brian Halligan, co-founder of HubSpot, this question years ago while writing MOVE, and his answer became the foundation for how I think about the CEO's role. He said a CEO owns three things: the vision, the culture, and go to market itself, meaning the real calls on marketing versus sales, build versus buy, and where you put your team. I ran this same framework by a roundtable of 20 CEOs recently, and most of them realized they had never actually thought about their job this way. ⏱ TIMESTAMPS (00:00) The roundtable question that started this: who actually owns go to market (00:13) The 3 things every CEO must own (and why it's called GTM OS) (00:33) The story: asking Brian Halligan, former CEO of HubSpot, this exact question (00:53) Thing 1: Own the vision (01:21) Thing 2: Own the culture (01:55) Thing 3: Own go to market (the real decisions this means) (02:36) What happened when I asked my roundtable the same question (03:12) Recap: vision, culture, go to market 📌 Get your free GTM assessment at runongtmos.com/move [LINKS PLACEHOLDER — any links to add here? newsletter, MOVE book link, roundtable/community info, etc.] #GoToMarket #CEOLeadership #GTMStrategy #GTMOS