Talent, Not Ideas, Is Why Companies Stop Growing

Fractional GTM leadership is replacing traditional executive hiring for a growing share of B2B companies. The fractional executive market just hit $5.7 billion globally, and by 2028 nearly half of US companies will hire fractional leaders instead of full-time executives. The real reason companies stop growing isn't a bad idea, it's talent they can't afford. That's why we launched Go To Marketplace, 150 certified go-to-market operators with 10-20 years of experience working fractionally instead of full-time. ⏱ TIMESTAMPS (00:00) 1 million LinkedIn impressions, and why the number doesn't matter (00:47) The real reason companies stop growing, it's not ideas, it's talent (02:04) The fractional executive market just hit $5.7 billion globally (02:19) Half of US companies will use fractional leaders by 2028 (02:49) How GTM Partners itself runs on 2 founders and fractional talent (03:59) A CEO roundtable story, Georgie's third CMO in two years (04:47) The pitch, 10-15 hours a week instead of a $400K hire (05:39) Introducing Go To Marketplace, 150 certified partners (07:00) Why the best GTM talent doesn't want a W-2 job anymore (08:14) The bigger, hidden opportunity, AI enablement (08:24) 82% of enterprise AI initiatives never reach production (09:52) Gina's story, customers using 5% of her AI product (11:01) The fix, matching fractional experts directly with customers (12:09) Why customer success can't solve this anymore 📌 Take the free GTM assessment or hire a fractional operator directly: runongtmos.com/move 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1 #GTMOS #GoToMarketplace #FractionalExecutive #AIEnablement #B2BLeadership