My 5 Predictions for Go-To-Market Before 2027

Every prediction here points to the same shift, product stopped being the moat, and go-to-market became the business. The companies betting everything on their product alone, whether that's Lovable, a data company, or an AI SDR startup, are about to learn that the hard way. Even roles are changing, the CMO as we know it today won't survive this. ⏱ TIMESTAMPS (00:00) Prediction 1, why Lovable will hit a wall (01:37) Prediction 2, data companies get acquired or become irrelevant by 2028 (03:20) Prediction 3, half of AI SDR startups will be dead in 18 months (04:46) Prediction 4, a major CRM will acquire a GTM OS company (06:29) Prediction 5, the CMO role goes extinct at half of companies by 2030 (08:50) Bonus prediction (09:19) Why go-to-market, not product, is the real moat 📌 Take the free GTM assessment to see if your business is built on product or go-to-market: runongtmos.com/move 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1