AI in GTMGTM OS
2026-06-24
05:40
AI Was Never Built to Cut Jobs
The companies using AI just to cut costs will be gone in a few years.
Co-Founder, GTM Partners & Author of MOVE
Streaming directly from GTM Partners Video Hub
About This Video
Topic
Strategic AI adoption and GTM systems execution
Audience
CEOs, CROs, CMOs & GTM leaders
Frameworks Covered
Executive Takeaways
- Applying AI to broken go-to-market processes accelerates failure rather than solving underlying operational issues.
- While 83% of leaders recognize GTM as critical according to HBR data, only 38% have the capability to execute effectively.
- Sustainable market leaders leverage AI to build and scale execution systems rather than using it merely to cut costs and reduce headcount.
Key Questions Answered in This Video
Why does using AI solely for cost cutting fail in B2B GTM?
Applying AI on top of broken GTM processes only accelerates operational failure; winning companies focus on establishing solid execution systems before leveraging AI to build and scale.
What is the primary GTM execution gap facing leaders?
Harvard Business Review research shows that while 83% of executives view go-to-market as critical, only 38% report having the ability to execute successfully.
Put the GTM Operating System™ Into Practice
Work With a Certified GTM OS Partner
A Certified GTM OS Partner can help your executive team diagnose where growth is breaking, run GTM Planning, and implement the GTM OS pillars that matter most to your business.
