GO-TO-MARKET MADE SIMPLE ROADSHOW 2023

It’s time to rethink how modern companies Go-To-Market, and win!

Why should you attend:

Go-To-Market is evolving faster than we can keep up. A majority of the funnels are focused on sales and marketing efficiency and ignore go-to-market motions that include product and customer success. The rise of PLG, ecosystem, and ABM coupled with traditional inbound and outbound motions have revenue leaders looking for a more holistic way to run their business. The questions on the minds of every go-to-market leader are:

• which GTM plays are right for your business?
• what technology do you need to support your GTM plays?
• if the funnels don’t work then what does?
• how do you budget and new roles for emerging and evolving GTM motions?

There is no one answer and it certainly cannot be solved in one-off executive offsite.

Here’s how you can get started:

Attend one of our exclusive invite-only in-person events with 75-100 other CEOs, CROs, CMOs or VPs of Product Marketing who are facing similar GTM challenges

Here’s what WILL happen at our events:

• Hear the latest trends and research on the state and future of GTM
• Learn about the first GTM Operating System
• Connect on your top GTM challenges in birds of a feather style roundtable discussions
• Walk away with actionable takeaways for your next team or executive meeting
• Network with your executive peers on their top challenges

What WON’T happen at our events:

• No one below the Director level will be in attendance
• No vendor booths
• No more status quo conversations about GTM

Agenda

07:30 - 08:15

Registration, Breakfast and Networking

08:15 - 08:45

State of GTM: How modern leaders go-to-market, top 3-5 findings from our Comprehensive Guide to GTM

Sangram Vajre

08:45 - 09:45

An interactive “Birds of a Feather” workshop on the top GTM Challenges

09:45 - 10:15

Introducing the new 8 pillar GTM Operating System

Bryan Brown or Lindsay Cordell

10:15 - 10:35

Networking break

10:35 - 11:15

Workshop - GTM Challenges

Bryan Brown & Lindsay Cordell

11:15 - 11:45

Show and tell on the 3-5 best GTM use-cases and tech stacks

Presented by industry leaders

11:45 - 11:50

Wrap Up

Sangram Vajre

Event Dates:

Washington D.C: Jan 20th 2023 at PenFed  Credit Union Office
Atlanta: Feb 17th 2023 at Salesloft Office

Go-To-Market Made Simple Roadshow

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Some of Our Past Event Attendees

James Kessinger

James Kessinger

CMO & Chief Operating Officer at Hushly

Allyson Havener

Allyson Havener

Vice President of Marketing at TrustRadius

Brittani Dinsmore

Brittani Dinsmore

Strategic Product Marketing Leader - SVP, Brand & Business Strategy at Moz

Jenn Steele

Jenn Steele

CEO at Kissmetrics

Yifat Baror

Yifat Baror

Chief Growth Officer and CMO at Project Verte

Darryl Praill

Darryl Praill

CMO at Agorapulse

James Gilbert

James Gilbert

CMO at Flip

Sarah Allen-Short

Vice President of Marketing at Chain.io

James Lamberti

James Lamberti

CMO at SalesIntel.io

Jessica Kao

Jessica Kao

Senior Director, Marketing Operations and Analytics at F2

Ashley Faus

Director of Integrated Product Marketing at Atlassian

Sandra Freeman

Sandra Freeman

VP, Strategic Marketing at Demandbase

Jarod Greene

VP, Product Marketing at Highspot

Manoj Ramnani

CEO at Salesintel.io

Amy Alexander

Amy Alexander

Head of Marketing at Luminos Labs

Matt Ferriss

Matt Ferriss

Sales Director, Strategic Accounts at Bombora

Samantha Moore

Samantha Moore

VP, Corporate Communications at LeanData

Alex Embling

Alex Embling

CEO at strategicabm

Jennifer (Heizer) Gridley

Jennifer (Heizer) Gridley

Senior Director, Marketing at Eleos Health

Mark Kilens

Mark Kilens

CMO at Airmeet

Katie Berg

Katie Berg

Senior Director Of Marketing at Klue

Ed King

Founder and CEO at Openprise

Ethan Beute

Ethan Beute

Chief Evangelist at BombBomb

Ryan Nelson

Ryan Nelson

Director, Customer Success at Openprise

Benjamin Hoehn

Benjamin Hoehn

VP of Marketing at Uberflip

Kris Rudeegraap

CEO of Sendoso

Lydia Flocchini

Lydia Flocchini

Head of PMM at Atlassian

Maneeza Aminy

Maneeza Aminy

CEO at Marvel Marketers

Samantha Stone

Founder at Marketing Advisory Network

Brian Kardon

Brian Kardon

Senior Operating Advisor at Marlin Equity Partners

Mani Iyer

Mani Iyer

CEO at Kwanzoo

Corinna Krueger

VP of Marketing at Frontegg

Navreet Gill

Navreet Gill

Director of Marketing at 365 Retail Markets

Sydney Sloan

Sydney Sloan

Executive in Residence, Go-to-Market Network at Scale Venture Partners

Angela Ferrante

Angela Ferrante

CEO and Founder at Laudable

Joe Caprio

Joe Caprio

Operating Partner at Glasswing Ventures

Hosts

Sangram Vajre

Co-founder and CEO at GTM Partners

Lindsay Cordell

Senior Analyst at GTM Partners

Bryan Brown

Chief Analyst at GTM Partners

Judd Borakove

Chief Growth Officer at GTM Partners

Partners