GO-TO-MARKET ECONOMIC IMPACT STUDY

Learn about the 5 key findings in the GTM Economic Impact Study

Have a clear ROI of your product story to retain and expand your current customer base
NRR is your single most important metric to focus on
Growth at all cost mentality has shifted to efficient growth at scale
Experimenting with your GTM plays is more important than ever with different motions like – Inbound, Outbound, Ecosystem, PLG, Event, and Category
Companies that doubles down on sales and marketing to build brand and demand for the future will come out thriving in 2023 and beyond