hot take: marketing reports into sales by 2030

by 2030, marketing reports into sales. I posted this hot take a few weeks back and 174 comments and 10k+ impressions later, the topic is still not settled. everyone's arguing the wrong part: - no one in marketing wants to report into sales, so the sales function becomes the GTM function instead. same outcome, different name. - the CMO title doesn't disappear because someone renamed it. it disappears because most companies never had a marketing leader who could prove impact past pipeline support. - the winner isn't sales, and it isn't marketing. it's whichever company builds one GTM system instead of two departments negotiating with each other. Watch the above live where we break down this hot take and some of your reactions!