CEO PerspectivesPillar 8: Leadership & Management (L&M)
2026-06-17
04:58
The Simple Fix That Makes Context Switching Way Easier
Copy this executive audit to eliminate operational drag and create momentum.

Co-Founder, GTM Partners & Author of MOVE
Streaming directly from GTM Partners Video Hub
About This Video
Topic
Executive Calendar Auditing and Strategic Time Management
Audience
CEOs, CROs, CMOs & GTM leaders
Frameworks Covered
Executive Takeaways
- A calendar audit revealed that 80% of executive time was consumed by reactive status updates, fire drills, and async-capable meetings.
- The Green, Yellow, Red system classifies time into high-leverage strategic growth (Green), operational essentials (Yellow), and low-value tasks (Red).
- Ruthlessly eliminating and delegating Red blocks allows leadership teams to reclaim up to 15 hours per week for 90-day GTM priorities.
Key Questions Answered in This Video
What is the Green, Yellow, Red calendar system?
It is a time allocation framework where Green blocks are reserved for high-leverage strategic growth, Yellow blocks for operational essentials like governance and budgeting, and Red blocks for low-value tasks that drain energy and should be delegated or eliminated.
How much executive time can be reclaimed by auditing calendar blocks?
By eliminating and delegating Red blocks, executive teams can reclaim up to 15 hours per week to focus on executing core 90-day GTM priorities.
Put the GTM Operating System™ Into Practice
Work With a Certified GTM OS Partner
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