Fix Your GTM Strategy With This One Dashboard

Most CEOs are drowning in dashboards and still can't answer the one question that actually matters, what's the health of your business? To find that answer, this video looks at question seven in GTM OS: which metrics show the health of your business? For three years, our own Monday leadership meetings were just marketing and sales bickering over pipeline numbers that made everyone look good and told us nothing. Then our first revenue operations hire, Mallory Lee, said something that hit like a ton of bricks, we were tracking leading and lagging indicators, not making business decisions. She rebuilt our dashboard from scratch, not a marketing dashboard, not a sales dashboard, a go-to-market dashboard built around the actual health of the business. Two metrics changed everything, net revenue retention, which showed us we could double revenue every 3.8 years without adding a single new customer once we hit 120%, and revenue per employee, which went from needing $3-4 per dollar spent in 2015 to about $10 today because of what AI now makes possible. If you don't know these two numbers for your own business right now, you don't actually know if it's healthy or sick. ⏱ TIMESTAMPS (00:00) Do you know how much revenue you bring per employee? (00:39) Mallory Lee, our first revenue operations hire (00:45) The Monday meeting bickering that went on for 3 years (01:44) "You guys are focused on the wrong things" (02:17) Give me a week to build a real go-to-market dashboard (02:44) The dashboard that stopped the departmental wars (03:29) Metric 1, net revenue retention (04:00) How 120% NRR let us double revenue every 3.8 years (04:29) Why that number led us to acquire 5 companies (04:45) Metric 2, revenue per employee (05:00) Why $3-4 per dollar in 2015 is $10 today because of AI (05:18) Take the free GTM assessment at runongtmos.com/move 📌 Take the free GTM assessment to see the real health of your business: runongtmos.com/move 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1