CEO PerspectivesPillar 8: Leadership & Management
2026-07-08
03:56
"Are You Here to Win?"
Learn why holding yourself to a higher standard during low-stakes drills directly impacts execution in sales calls, marketing campaigns, and growth experiments.
Co-Founder, GTM Partners & Author of MOVE
Streaming directly from GTM Partners Video Hub
About This Video
Topic
Leadership standards and intentionality in go-to-market execution
Audience
CEOs, CROs, CMOs & GTM leaders
Frameworks Covered
Executive Takeaways
- The standard you set when the stakes feel low dictates the standard you will execute under when it is game time.
- Go-to-market leaders and founders must consistently evaluate whether they are playing to win or merely going through the motions.
- Applying intentionality and eliminating half-hearted effort elevates the execution level across every sales call, campaign, and experiment.
Key Questions Answered in This Video
How does intentionality in daily drills affect overall go-to-market execution?
Operating with high intentionality and a 'play to win' mindset during routine tasks sets the baseline standard for high-stakes execution, from sales conversations to major growth experiments.
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