CEO PerspectivesAI in Go-to-Market
2026-06-30
08:02
Your Product is No Longer Your Moat
AI Can Copy Your Product in Weeks. What's Left?
Co-Founder, GTM Partners & Author of MOVE
Streaming directly from GTM Partners Video Hub
About This Video
Topic
Why GTM is the new competitive moat in B2B
Audience
CEOs, CROs, CMOs & GTM leaders
Executive Takeaways
- AI tools can rapidly recreate software features, making pure product engineering an unsustainable competitive moat.
- Sustainable competitive advantage comes from an engineered GTM operating system that targets high-propensity ICP accounts and accelerates customer time-to-value.
- CEOs must actively take ownership of go-to-market strategy to build lasting enterprise value and avoid a race to the bottom.
Key Questions Answered in This Video
Why is a great product no longer enough to build a defensible B2B business?
With AI tools able to analyze applications and replicate core features over a weekend, product functionality alone no longer creates a sustainable moat. Defensibility now relies on an efficient go-to-market engine.
What replaces product as a company's primary moat?
Your go-to-market capability—specifically connecting with high-propensity ICP accounts, presenting a differentiated point of view, and delivering customer time-to-value in days rather than months.
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