AI Isn't Your Biggest Business Risk

AI isn't the biggest risk to your business. I found out what actually is at a roundtable of 20 AI-forward CEOs. Every CEO in the room said not adopting AI fast enough was their number one fear. My research says otherwise: the number one risk to building a business has always been talent, having the right people. The twist is what great talent looks like now. You need fewer people, but they need to be smart generalists who can run design, campaigns, and strategy with AI, not narrow specialists in just one lane. ⏱ TIMESTAMPS (00:00) The roundtable question: what's the #1 risk to building a business (00:11) The consensus: 20 AI-forward CEOs say it's not adopting AI fast enough (00:29) The research says otherwise: it's still talent (01:02) Why you need a generalist now, not a specialist (01:13) What a generalist marketer actually looks like with AI (02:08) Hiring great people is still the #1 risk, and it costs more (02:24) Why generalists do the job of 10-20 people (02:38) The real answer: AI isn't the risk, talent is Get your free GTM assessment at runongtmos.com/move #GoToMarket #Hiring #AIStrategy #Leadership