A $20M CEO Told Me She's Done With CMOs

A $20M CEO told me she's done hiring full-time CMOs, no strategy decks, no six-figure tool asks, no six-month ramp. In the same week, I talked to three fractional CMOs clearing $500K a year with just three or four clients each. The difference isn't the title, it's whether they can connect strategy to execution from day one. ⏱ TIMESTAMPS (00:00) A $20M CEO tells me she's done with full-time CMOs (00:20) What she's specifically done with, tools, hires, six-month ramps (00:34) Meanwhile three fractional CMOs are making $500K+ a year (00:47) The real difference, connecting strategy to execution from day one (01:00) Why the traditional CMO and CRO playbook is dying (01:36) My prediction, traditional CMO roles disappear by 2028 (01:52) What replaces it, the chief go-to-market officer (02:23) What CEOs should ask before hiring any executive (02:40) What fractional advisors need to say to win the room (03:00) The pitch fractionals should be making instead 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1