3 Things You Need to Build a Real Moat

Product used to be the moat. A competitor needed years and millions of dollars just to catch up. That's over now. I could rebuild the entire software behind my $100 million exit, Terminus, in a weekend with AI today, something that took an army of engineers and over $100 million ten years ago. So the real question isn't your product anymore, it's what's actually defensible. There are three things that build a real moat for your own business, identify the actual gap your customer has, let your next product come from what your existing customers are already telling you, not your roadmap, and treat your go-to-market motion, your partnerships, your distribution, your brand, as the real infrastructure worth building. ⏱ TIMESTAMPS (00:00) The best advice I have for building a business moat (00:15) What a moat actually is (00:39) Why competitors can't just copy a real moat (00:56) Why product stopped being the moat (00:59) I could rebuild Terminus in a weekend today (01:22) What your moat actually looks like now (02:00) Amazon's moat, from books to logistics to AWS (02:44) Amazon's real moat was distribution, not products (03:01) Salesforce's moat, 85% of the CRM market (03:44) Why Salesforce built Marketing Cloud and Customer Success Cloud (03:52) Even individuals can build a moat, Elon Musk's example (04:29) Tesla and SpaceX's real moat, AI infrastructure (05:23) The 3 things you need to build your own moat (05:37) Step 1, identify the gap, problem market fit (05:52) Step 2, your next product is sitting with your customers (07:03) Step 3, your go-to-market is your infrastructure 📌 Take the free GTM assessment to see if your moat is real or just a head start: runongtmos.com/move 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1 #GTMOS #GoToMarketStrategy #CompetitiveMoat #B2BStrategy #StartupGrowth