You're Not in the Business You Think

Name: You're Not in the Business You Think
Uploaded: 2026-09-01T08:00:00Z
Duration: 55 s
Channel: Sangram Vajre
Description: A friend of mine runs the number one photography business in Atlanta, and he built a partner program where he keeps 80% and gives 20% to anyone who refers him business. I told him straight up, you're not in the photography business, you're in the marketing business. Most founders never make that distinction, and it's c

Sangram Vajre

Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer

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Executive Takeaways

Key strategic breakdown from Sangram Vajre on You're Not in the Business You Think.
Practical application grounded in the 8 Pillars of the GTM Operating System.
Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "You're Not in the Business You Think"?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)

A friend of mine runs the number one photography business in Atlanta, and he built a partner program where he keeps 80% and gives 20% to anyone who refers him business. I told him straight up, you're not in the photography business, you're in the marketing business. Most founders never make that distinction, and it's costing them growth. Full breakdown at runongtmos.com/move. #GTMOS #MarketingStrategy #DistributionOverProduct #SmallBusiness #GrowthStrategy

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