Why More Deals Can Still Mean You're Losing

Name: Why More Deals Can Still Mean You're Losing
Uploaded: 2026-09-06T08:00:00Z
Duration: 1 min
Channel: Sangram Vajre
Description: At Terminus we grew from $1 million to $5 million to $15 million in three years, and the whole time we had a churn problem nobody wanted to talk about. When 10 customers stopped renewing out of 100, we had to sell 20 more just to get back to even, then 30 more the next time, and every month turned into a catch-up game

Sangram Vajre

Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer

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Executive Takeaways

Key strategic breakdown from Sangram Vajre on Why More Deals Can Still Mean You're Losing.
Practical application grounded in the 8 Pillars of the GTM Operating System.
Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "Why More Deals Can Still Mean You're Losing"?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)

At Terminus we grew from $1 million to $5 million to $15 million in three years, and the whole time we had a churn problem nobody wanted to talk about. When 10 customers stopped renewing out of 100, we had to sell 20 more just to get back to even, then 30 more the next time, and every month turned into a catch-up game we called the acquisition trap. Everybody celebrates the new deals while the business is quietly bleeding from the back side. Full framework at runongtmos.com/move. #GTMOS #ChurnReduction #B2BSaaS #GTMStrategy #CustomerRetention

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