Why A Bigger Market Can Actually Be The Problem

Name: Why A Bigger Market Can Actually Be The Problem
Uploaded: 2026-08-08T08:00:00Z
Duration: 41 s
Channel: Sangram Vajre
Description: A big Total Addressable Market sounds like a good problem to have. It isn't. bNovate mapped out three to four industries, global reach, huge upside on their company slides but it was almost impossible to execute against. The fix wasn't a bigger team or a bigger budget. It was narrowing the TAM down to a Total Relevant

A big Total Addressable Market sounds like a good problem to have. It isn't.

Sangram Vajre

Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer

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Executive Takeaways

Key strategic breakdown from Sangram Vajre on Why A Bigger Market Can Actually Be The Problem.
Practical application grounded in the 8 Pillars of the GTM Operating System.
Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "Why A Bigger Market Can Actually Be The Problem"?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)

A big Total Addressable Market sounds like a good problem to have. It isn't. bNovate mapped out three to four industries, global reach, huge upside on their company slides but it was almost impossible to execute against. The fix wasn't a bigger team or a bigger budget. It was narrowing the TAM down to a Total Relevant Market: two segments, one clear message each, and a real place to start winning.

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