When You Realize the Whole Industry Is Built on a Broken Foundation

Name: When You Realize the Whole Industry Is Built on a Broken Foundation
Uploaded: 2026-08-28T08:00:00Z
Duration: 38 s
Channel: Sangram Vajre
Description: In 2015, three of us started Terminus from scratch and ended up building an entirely new category, account-based marketing, all the way to a $100 million exit with a private equity firm. 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1 #GTMOS #G

Sangram Vajre

Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer

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Executive Takeaways

Key strategic breakdown from Sangram Vajre on When You Realize the Whole Industry Is Built on a Broken Foundation.
Practical application grounded in the 8 Pillars of the GTM Operating System.
Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "When You Realize the Whole Industry Is Built on a Broken Foundation"?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)

In 2015, three of us started Terminus from scratch and ended up building an entirely new category, account-based marketing, all the way to a $100 million exit with a private equity firm. 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1 #GTMOS #GoToMarketStrategy #FounderStory #AccountBasedMarketing

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