What's Actually Eating Your Gross Margin

Name: What's Actually Eating Your Gross Margin
Uploaded: 2026-09-02T08:00:00Z
Duration: 52 s
Channel: Sangram Vajre
Description: Margin is a go-to-market problem, not just a finance problem. If your cost of acquisition is too high, you're selling to the wrong ICP, or your sales cycles are too long, your gross margin shrinks at every step. Fall below 70 to 80 percent and you stop being a business investors want, especially once churn kicks in. F

Sangram Vajre

Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer

Streaming directly from GTM Partners Video Hub

Watch on YouTube & Subscribe

Executive Takeaways

Key strategic breakdown from Sangram Vajre on What's Actually Eating Your Gross Margin.
Practical application grounded in the 8 Pillars of the GTM Operating System.
Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "What's Actually Eating Your Gross Margin"?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)

Margin is a go-to-market problem, not just a finance problem. If your cost of acquisition is too high, you're selling to the wrong ICP, or your sales cycles are too long, your gross margin shrinks at every step. Fall below 70 to 80 percent and you stop being a business investors want, especially once churn kicks in. Full breakdown at runongtmos.com/move. #GTMOS #GrossMargin #B2BSaaS #GTMStrategy #UnitEconomics

Need Hands-On Execution?

Implement the GTM Operating System with a Certified Leader

Don't leave GTM transformation to theoretical strategy. Our global network of 160+ Certified Forward Deployment Operators (Fractional CMOs, CROs, and RevOps leaders) install the 8 Pillars and run 90-day execution sprints inside your business.

Find a Certified Partner Take Free GTM Diagnostic

← Back to all videos & masterclasses