The real problem with your ICP

Name: The real problem with your ICP
Uploaded: 2026-08-05T08:00:00Z
Duration: 43 s
Channel: Sangram Vajre
Description: 70% of go-to-market leaders miss their numbers, and it's not a talent problem, it's an alignment problem. Marketing builds ICPs, sales closes deals, product ships features, all independently, all out of sync. Hiring more people won't fix that. Real transformation only happens in teams, never in individual departments.

Sangram Vajre

Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer

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Executive Takeaways

Key strategic breakdown from Sangram Vajre on The real problem with your ICP.
Practical application grounded in the 8 Pillars of the GTM Operating System.
Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "The real problem with your ICP"?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)

70% of go-to-market leaders miss their numbers, and it's not a talent problem, it's an alignment problem. Marketing builds ICPs, sales closes deals, product ships features, all independently, all out of sync. Hiring more people won't fix that. Real transformation only happens in teams, never in individual departments. 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1

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