The CMO Role is Dying... But What Will Replace It?

Name: The CMO Role is Dying... But What Will Replace It?
Uploaded: 2026-09-13T08:00:00Z
Duration: 1 min 12 s
Channel: Sangram Vajre
Description: A 20 million dollar CEO told me she's done hiring traditional CMOs. The CMO role is dying, so is the CRO, and both are getting replaced by one person who can diagnose the problem and drive pipeline from week one. Take the GTM OS assessment at runongtmos.com/move to see what your business actually needs right now. #GTM

Sangram Vajre

Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer

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Executive Takeaways

Key strategic breakdown from Sangram Vajre on The CMO Role is Dying... But What Will Replace It?.
Practical application grounded in the 8 Pillars of the GTM Operating System.
Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "The CMO Role is Dying... But What Will Replace It?"?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)

A 20 million dollar CEO told me she's done hiring traditional CMOs. The CMO role is dying, so is the CRO, and both are getting replaced by one person who can diagnose the problem and drive pipeline from week one. Take the GTM OS assessment at runongtmos.com/move to see what your business actually needs right now. #GTMOS #CMO #GoToMarket #B2BLeadership #ExecutiveHiring

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