The 5 Brutal Questions to Answer Before You Go Fractional

Several of our certified partners have used GTM OS to build their own half million dollar fractional businesses, and this video walks through the five steps behind it. If you've got ten-plus years of go-to-market experience and you're thinking about going fractional, this is the exact order to do it in. ⏱ TIMESTAMPS (00:00) Charging by the hour in 2026 isn't a business (00:33) What I'd do to build a $250K to $500K fractional business (00:37) My background, Pardot, Salesforce, Terminus, and GTM Partners (02:02) Step 1, niche down to one problem for one type of company (03:52) Real example, Anita, a B2B series B fintech leader (04:14) Real example, Lydia, the legal tech fractional leader (04:58) Step 2, simplify your offer (07:04) Step 3, have a framework, build it or borrow it (08:22) Why a framework de-risks hiring you for the CEO (10:12) Sue Foley's story, choosing between a mortgage and a business (11:46) Step 4, don't go isolated, join a community (13:52) Step 5, announce it on LinkedIn, but only after the first 4 steps (15:32) The bonus, you've actually built a system, not just a job 📌 Take the free GTM assessment and find our certified partner marketplace: runongtmos.com/move 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1 #GTMOS #GoToMarketStrategy #FractionalExecutive #ConsultingBusiness #B2BAdvisory