GTM Partners
Get Started
CEO MasterclassesPillar 8: Leadership & Management (L&M)
2026-07-17
00:32

The #1 Mistake CEOs Make About Product Market Fit

Most CEOs are wrong about where their company actually is.

Sangram Vajre
Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer
Streaming directly from GTM Partners Video Hub

Executive Takeaways

  • Key strategic breakdown from Sangram Vajre on The #1 Mistake CEOs Make About Product Market Fit.
  • Practical application grounded in the 8 Pillars of the GTM Operating System.
  • Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "The #1 Mistake CEOs Make About Product Market Fit"?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)
Most CEOs are wrong about where their company actually is. They see revenue coming in and assume it means product market fit. Some even think they've hit platform market fit. Dig in, and the truth is usually different: they're still in problem market fit. Problem market fit means your market feels a real pain and is actively looking for a solution. That's it. Having customers who hurt and are searching isn't the same as having a product they can't live without. Knowing which stage you're really in changes everything about what you do next. 📌 Subscribe for daily GTM OS strategy and leadership frameworks Head to runongtmos.com for more
Need Hands-On Execution?

Implement the GTM Operating System with a Certified Leader

Don't leave GTM transformation to theoretical strategy. Our global network of 160+ Certified Forward Deployment Operators (Fractional CMOs, CROs, and RevOps leaders) install the 8 Pillars and run 90-day execution sprints inside your business.

Find a Certified PartnerTake Free GTM Diagnostic
← Back to all videos & masterclasses