ROI Isn't What You Think It Is

Name: ROI Isn't What You Think It Is
Uploaded: 2026-08-25T08:00:00Z
Duration: 38 s
Channel: Sangram Vajre
Description: The real question was never what's the ROI, it's what's the ROI in your customer's mind. That single shift changes everything about how you compete. 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1 #GTMOS #GoToMarketStrategy #CustomerROI #B2BPos

Sangram Vajre

Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer

Streaming directly from GTM Partners Video Hub

Watch on YouTube & Subscribe

Executive Takeaways

Key strategic breakdown from Sangram Vajre on ROI Isn't What You Think It Is.
Practical application grounded in the 8 Pillars of the GTM Operating System.
Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "ROI Isn't What You Think It Is"?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)

The real question was never what's the ROI, it's what's the ROI in your customer's mind. That single shift changes everything about how you compete. 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1 #GTMOS #GoToMarketStrategy #CustomerROI #B2BPositioning

Need Hands-On Execution?

Implement the GTM Operating System with a Certified Leader

Don't leave GTM transformation to theoretical strategy. Our global network of 160+ Certified Forward Deployment Operators (Fractional CMOs, CROs, and RevOps leaders) install the 8 Pillars and run 90-day execution sprints inside your business.

Find a Certified Partner Take Free GTM Diagnostic

← Back to all videos & masterclasses