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GTM TeardownsPillar 3: Brand & Demand (B&D)
2026-08-08
00:42

Most Companies Are Doing ABM Wrong in 2026

Sangram Vajre
Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer
Streaming directly from GTM Partners Video Hub
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Executive Takeaways

  • Key strategic breakdown from Sangram Vajre on Most Companies Are Doing ABM Wrong in 2026.
  • Practical application grounded in the 8 Pillars of the GTM Operating System.
  • Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "Most Companies Are Doing ABM Wrong in 2026"?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)
Stop building annual target lists and start using signal-based ABM strategies for 2026. That's not ABM in 2026, that's advertising with a fancy name. The winners have moved to something completely different, signal-based ABM. 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1
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