Most ABM Campaigns Get This Wrong

Name: Most ABM Campaigns Get This Wrong
Uploaded: 2026-08-02T08:00:00Z
Duration: 43 s
Channel: Sangram Vajre
Description: The average B2B buying committee has about 13 people, and 89% of purchases involve two or more departments. So celebrating one lead from an account means missing the other 12 people who can actually make or influence that decision. ABM was never about generating leads, it's about penetrating the accounts that matter.

The average B2B buying committee has about 13 people, and 89% of purchases involve two or more departments.

Sangram Vajre

Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer

Streaming directly from GTM Partners Video Hub

Watch on YouTube & Subscribe

Executive Takeaways

Key strategic breakdown from Sangram Vajre on Most ABM Campaigns Get This Wrong.
Practical application grounded in the 8 Pillars of the GTM Operating System.
Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "Most ABM Campaigns Get This Wrong"?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)

The average B2B buying committee has about 13 people, and 89% of purchases involve two or more departments. So celebrating one lead from an account means missing the other 12 people who can actually make or influence that decision. ABM was never about generating leads, it's about penetrating the accounts that matter. 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1

Need Hands-On Execution?

Implement the GTM Operating System with a Certified Leader

Don't leave GTM transformation to theoretical strategy. Our global network of 160+ Certified Forward Deployment Operators (Fractional CMOs, CROs, and RevOps leaders) install the 8 Pillars and run 90-day execution sprints inside your business.

Find a Certified Partner Take Free GTM Diagnostic

← Back to all videos & masterclasses