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GTM TeardownsPillar 1: Total Relevant Market (TRM)
2026-09-07
00:50

ICP Is Not a Marketing Job

Sangram Vajre
Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer
Streaming directly from GTM Partners Video Hub
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Executive Takeaways

  • Key strategic breakdown from Sangram Vajre on ICP Is Not a Marketing Job.
  • Practical application grounded in the 8 Pillars of the GTM Operating System.
  • Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "ICP Is Not a Marketing Job"?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)
ICP is not a marketing job. It's a business-wide decision, and marketing gets blamed for it anyway. In the first six months of our $5 million-plus business, we had a churn problem because marketing had built the ICP and the campaigns in isolation, and we had to bring the CEO and the entire executive team into one room to actually align on it. Full framework at runongtmos.com/move. #GTMOS #ICP #B2BSaaS #GTMStrategy #ChurnReduction
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