Good at Marketing. Bad at the Business of It.

Name: Good at Marketing. Bad at the Business of It.
Uploaded: 2026-07-27T08:00:00Z
Duration: 40 s
Channel: Sangram Vajre
Description: Most people are great at marketing the business, the graphics, content, campaigns, and bad at the business of marketing, which is driving revenue. You might have ten years of running great events, but if events aren't moving your business, that tactic isn't the right one anymore. Skill at the tactic isn't the point. Im

Sangram Vajre

Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer

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Executive Takeaways

Key strategic breakdown from Sangram Vajre on Good at Marketing. Bad at the Business of It..
Practical application grounded in the 8 Pillars of the GTM Operating System.
Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "Good at Marketing. Bad at the Business of It."?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

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Most people are great at marketing the business, the graphics, content, campaigns, and bad at the business of marketing, which is driving revenue. You might have ten years of running great events, but if events aren't moving your business, that tactic isn't the right one anymore. Skill at the tactic isn't the point. Impact is. 📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1 📌 Take the GTM assessment 3,000+ companies have used: runongtmos.com/move

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