GTM Partners
Get Started
GTM Teardowns
2026-09-17
00:49

Every Company Has a Dip. Yours Too.

Sangram Vajre
Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer
Streaming directly from GTM Partners Video Hub
Watch on YouTube & Subscribe

Executive Takeaways

  • Key strategic breakdown from Sangram Vajre on Every Company Has a Dip. Yours Too..
  • Practical application grounded in the 8 Pillars of the GTM Operating System.
  • Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "Every Company Has a Dip. Yours Too."?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)
The lie in the marketplace is that companies go up and to the right. Every company hits a dip between problem-market fit, product-market fit, and platform-market fit, they just don't show it on the chart. I call that dip the muddy middle, and learning to navigate it is what separates the companies that make it from the ones that stall out. Take the muddy middle assessment at runongtmos.com/move. #GTMOS #TheMuddyMiddle #B2BSaaS #GTMStrategy #StartupGrowth
Need Hands-On Execution?

Implement the GTM Operating System with a Certified Leader

Don't leave GTM transformation to theoretical strategy. Our global network of 160+ Certified Forward Deployment Operators (Fractional CMOs, CROs, and RevOps leaders) install the 8 Pillars and run 90-day execution sprints inside your business.

Find a Certified PartnerTake Free GTM Diagnostic
← Back to all videos & masterclasses