Do You Want to Own a Category?

Name: Do You Want to Own a Category?
Uploaded: 2026-07-08T08:00:00Z
Duration: 21 s
Channel: Sangram Vajre
Description: I've seen this movie before. At Terminus we hired someone with an ABM title on purpose, because if you want to own a category, you have to practice it, not just talk about it. The job titles a company creates tell you exactly what category it's trying to own. 📌 Subscribe for daily GTM OS strategy and leadership fram

Sangram Vajre

Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer

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Executive Takeaways

Key strategic breakdown from Sangram Vajre on Do You Want to Own a Category?.
Practical application grounded in the 8 Pillars of the GTM Operating System.
Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "Do You Want to Own a Category?"?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)

I've seen this movie before. At Terminus we hired someone with an ABM title on purpose, because if you want to own a category, you have to practice it, not just talk about it. The job titles a company creates tell you exactly what category it's trying to own. 📌 Subscribe for daily GTM OS strategy and leadership frameworks Head to runongtmos.com for more

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