GTM FrameworksPillar 2: Market Investment Map (MIM)
2026-07-06
05:41
Where can you grow the most?
The Market Investment Map (MIM) and Portfolio Value Allocation
Co-Founder, GTM Partners & Author of MOVE
Streaming directly from GTM Partners Video Hub
About This Video
Topic
Eliminating portfolio dilution using the Market Investment Map
Audience
CEOs, CROs, CMOs & GTM leaders
Frameworks Covered
Executive Takeaways
- Portfolio dilution, rather than AI disruption, is quietly stifling B2B revenue growth as companies accumulate products that consume disproportionate resources.
- Mapping products reveals that 80% of profitable revenue and customer retention typically comes from a single core offering, while 60% of sales and engineering capacity is burned on products in the Muddy Middle.
- Applying GTM OS discipline to categorize bets into Core, Accelerator, or Experimental focuses top talent on offerings with undeniable customer ROI to restore predictable growth.
Key Questions Answered in This Video
What is portfolio dilution in B2B go-to-market?
Portfolio dilution occurs when a company accumulates multiple products through acquisitions or one-off customer requests, causing up to 60% of sales and engineering resources to be wasted subsidizing underperforming offerings in the 'Muddy Middle' instead of the core revenue driver.
How should executives categorize product bets on a Market Investment Map?
Executives should categorize every product bet into Core, Accelerator, or Experimental, concentrating their best talent and resources where customer ROI is proven and undeniable.
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