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CEO MasterclassesPillar 7: Operations & Technology (O&T)
2026-08-10
00:42

64% Of CEOs Say GTM Is Their #1 Problem. Not AI. Not Tech.

64% of CEOs say Go-To-Market is their biggest problem. Not AI. Not technology. Not the competitor.

Sangram Vajre
Co-Founder, GTM Partners & Author of MOVE • Verified GTM OS Pioneer
Streaming directly from GTM Partners Video Hub

Executive Takeaways

  • Key strategic breakdown from Sangram Vajre on 64% Of CEOs Say GTM Is Their #1 Problem. Not AI. Not Tech..
  • Practical application grounded in the 8 Pillars of the GTM Operating System.
  • Actionable framework for B2B executive teams, founders, and revenue operators.

Video Chapters & Key Moments

Key Questions Answered in This Masterclass

What are the core insights from "64% Of CEOs Say GTM Is Their #1 Problem. Not AI. Not Tech."?

Sangram Vajre breaks down the commercial strategy, organizational diagnosis, and operational steps required to solve this go-to-market challenge using GTM OS.

View Full Video Transcript (Cleaned & Formatted)
64% of CEOs say Go-To-Market is their biggest problem. Not AI. Not technology. Not the competitor. Most companies still treat it like a department, something marketing owns, or sales owns, refreshed once a year in a slide deck that gets put in a drawer. GTM only works when the CEO owns and directs the whole flywheel: marketing, sales, and customer success moving together.
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