Sarah Allen-Short

Fractional Leader

Company Overview

Sarah is a GTM advisor, fractional CMO, and executive coach for startups and SMBs. With more than 25 years of experience in marketing, sales, go-to-market, and leadership, Sarah works CEOs, business leaders, and go-to-market professionals who want to improve themselves, their teams, and their results with tailored GTM strategies and leadership practices that deliver real business impact.

GTM Advisory: Sarah can work with you to refine and enhance go-to-market strategies for better results. She uses the GTM Operating System frameworks to identify and prioritize areas with the biggest impact.
Fractional CMO: Sarah offers temporary or part-time marketing leadership, driving strategy, execution, and growth for businesses that need expertise without hiring a full-time executive.
Executive Coach: Sarah works with leaders to improve their impact, make better decisions, navigate conflict, champion culture, advance change, support creativity, and enhance leadership skills.

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GTM OS Pillars

Brand & Demand

Leadership & Management

Pipeline Velocity

Total Relevant Market

Market Investment Map

Works with companies like:

Verint, Chain.io, University of Michigan, GTM Partners

Website

https://www.sarahallenshort.com/

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Leverage the 8 pillar Go-to-Market Operating System framework to build your 2025 GTM Strategy on a slide. Each pillar will prompt one question that you will answer during your GTM Partners facilitated 2025 planning session. You will walk away with a complete GTM strategy that they can start sharing and implementing the next day.

Want to become a GTM Operating System Certified
Agency or Fractional Leader?

Whether you’re an agency looking to elevate client strategies or a fractional leader seeking to drive high-impact GTM execution and build a high-margin business, this certification equips you with the tools, insights, and credibility to lead with confidence in today’s competitive market.

GTM Partners, a data-driven Go-To-Market Analyst firm, helps organizations and GTM vendors achieve efficient growth by transforming their GTM strategy. We work with high-growth companies to help them unify their GTM teams and to provide them with lasting strategies and frameworks.

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