GTM Operating System Pillar Guide - Total Relevant Market
In September we released the 8-pillar GTM Operating System. Every month we are releasing deep dives into each pillar. The first pillar is Total Relevant Market. Sign up to get early access.
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Identify best-performing segments, customer cohorts, future possibilities
The GTM Operating System provides blueprints for how to run a successful plan to manage the execution of a successful GTM Motion(s) across the entire company. Each pillar builds on the next, allowing you to connect the dots between teams with significantly different roles. These 8 pillars are critical to ensuring that GTM is a company-wide holistic initiative and not just a marketing and sales initiative.
4 Steps: Total Relevant Market Definition
Gather ICP Intel
Collect characteristics of your ideal customers from GTM Teams.
Customer Comparison
Based on your ICP, who in your customer base is no longer an ideal customer.
Select Intel Provider
How will you gather the intel you need to systematically assess prospects.
ICP Scoring Model
Develop a model you can use to align the business around your targets.
Download the 4 Steps to identify & quantify your Total Relevant Market
About Uberflip
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Get the Total Relevant Market Deep Dive Guide
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