CERTIFICATIOn
Special Offer
For Revcon Attendees
The GTM Operating System Certification
Designed for GTM leaders and individual contributors in sales, marketing, customer success, and executive leadership, our program gives you a holistic view of what it takes to design, influence and implement a successful GTM strategy.
Together we create transformation
110K
Subscribers for GTMonday
75K+
Trained on Go-to-Market
6000+
attended our in-person & virtual events
50+
Frameworks & Templates
1000+
companies assessed on GTM
Are you ready to fix your GTM Strategy?
Over the past decade companies of all sizes have gone through seismic shifts due to market changes. This has affected how we go-to-market. The GTM motions, metrics and playbooks have evolved. Many of us spent our time playing catch up and implementing GTM strategies rather than influencing it. Part of the reason for it was because we couldn’t agree on who owned go-to-market. Today, its a universally accepted truth – the CEO owns GTM. But how do you speak their language?
Influence GTM Strategy by learning the language of CEOs
The Go-to-Market Operating System is the only holistic framework for GTM. This GTM O.S certification teaches you the language of CEOs. Its empowers you to take control of your destiny and provide feedback to leadership in their language. This certification also positions you as a change maker within your organization and helps you strategically connect across all the GTM teams.
Testimonials
3 Mega Trends of GTM for 2025
Our bi-annual GTM Benchmark study has revealed that – AI is here to stay, but it will not take your job. However, people who know how to use AI better will take your job. This trend is being propelled by shrinking budgets and teams. Being able to grow efficiently at the lowest cost means “outsourcing” tactical tasks to an AI tool.
AI-powered copilots are doing the heavy lifting, enabling companies with just 1-3 employees to generate $10 million in revenue. The true power of AI isn’t about replacing jobs—it’s about making those who embrace AI indispensable.
Another key trend that’s highlighted in our latest GTM Benchmark study is – Strategists will outlast Specialists.
Specialists are in danger of becoming obsolete.
The future belongs to strategists who can see the bigger picture and integrate specialized tools into a cohesive strategy.
To become a strategist you need to not only implement but design and influence GTM strategy within your organization.
Another mega trend from our GTM Benchmark study that you need to be aware of – 90% of the Old GTM Playbooks Are Dying.
Remember when SEO, PPC, and big events were the core of every GTM strategy?
Those days are fading fast. Today’s market is all about efficiency, profitability, and personalized outreach.
Mass-marketing tactics like generic webinars, outbound calls, and static landing pages no longer drive the results they once did. Instead, you need to adopt more agile and specialized strategies.
This requires a holistic framework and a common language for GTM.
GTM Changemaker Access
Advisory Pricing
Individual
$50K
($70K value)
Navigate your top GTM challenges
On-call coaching and advice
Input on strategies
Working sessions
GTM dashboards and metrics
Team
$100K
($300K value)
Team assessment
Prioritization and planning
Unlimited analyst calls
Individual contributor training
Executive strategy sessions
GTM OS Strategy
Crys Black
Waseem Kawaf
Bala Desikamani
Shruti Tiwari
Frequently Asked Questions
Our subscription provides full access to all GTM frameworks, tools, and resources designed to help you optimize your Go-to-Market strategy. This includes training modules, video tutorials, templates, and real-time updates. We will also have monthly live calls for questions.
The subscription is perfect for any member of the Go-to-Market team including product, marketing, sales, customer teams, and operations team members. This strategy course is built for high-performing individual contributors, functional team leaders, and C-level executives. Whether you’re a startup finding product-market fit or a larger company expanding into new markets, this system is designed to support you.
We continuously update the content to reflect the latest trends, frameworks, and strategies in the Go-to-Market landscape. Subscribers will receive new modules, case studies, and expert insights regularly.
Our GTM Operating System is a proven methodology that integrates product, sales, marketing, and customer success to accelerate revenue growth. It helps teams work better together by aligning on shared goals, metrics, and processes.
Yes, you can cancel your subscription at any time. It can take upto 2 billing cycles to cancel (no more than 60 days). You will receive a notification of your final access day when you cancel.
Unlike other courses, our subscription offers a comprehensive operating system with tools and actionable frameworks that go beyond just education. It equips you with a system you can implement immediately to achieve faster results.
As long as your subscription is active, you’ll have unlimited access to all the content and future updates.
Subscribers can access our analyst team by emailing questions related to the content or technical issues to analyst@gtmpartners.com.