The data-driven Comprehensive Guide to Go-To-Market

HG Insights partners with GTM Partners on the first Comprehensive Guide to Go-To-Market. The guide includes data-driven research in partnership with G2, the State, and the Future of GTM, and an 8-pillar framework to go-to-market.

AVAILABLE SEPTEMBER 7TH

77% of leaders admit that a single department owns GTM.

Go-to-market is evolving at a rapid pace. But companies are struggling to understand how to define and manage a GTM process. There is no denying that a faulty GTM is the single biggest problem B2B organizations are facing. 

This is why we wrote the Comprehensive Guide to Go-To-Market, which includes:

The current and future State of GTM

Understand the critical changes and adaptation of go-to-market over time and how it applies today and what the future holds.

The current and future State of GTM

Understand the critical changes and adaptation of go-to-market over time and how it applies today and what the future holds.

Identify if your GTM is broken

Pinpoint possible gaps and ensure your tools, processes, and technology are optimized to turn your GTM into a competitive advantage.

Utilize our GTM Operating System and Use-Case-Based GTM Technology Cloud

Apply our proprietary GTM Operating System—an 8-pillar framework that provides a GTM blueprint and the GTM Technology Cloud.

About HG Insights

HG Insights, global provider in data-driven insights to 90% of Fortune 100® B2B tech companies, is your Go-To-Market intelligence partner.

We use advanced insights into technology intelligence—on installations, spend, and contract details paired with cloud product usage, adoption, and spend—to provide B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their businesses.

HG Insights is a registered trademark and service mark for HG Insights, Inc. and/or its affiliates in the U.S and is used herein with permission. All rights reserved.

For more information, visit hginsights.com.

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