GO-TO-MARKET MADE SIMPLE

It’s time to rethink how modern companies Go-To-Market, and win!

Why should you attend:

Go-To-Market is evolving faster than we can keep up. A majority of the funnels are focused on sales and marketing efficiency and ignore go-to-market motions that include product and customer success. The rise of PLG, ecosystem, and ABM coupled with traditional inbound and outbound motions have revenue leaders looking for a more holistic way to run their business. The questions on the minds of every go-to-market leader are:

• which GTM plays are right for your business?
• what technology do you need to support your GTM plays?
• if the funnels don’t work then what does?
• how do you budget and new roles for emerging and evolving GTM motions?

There is no one answer and it certainly cannot be solved in one-off executive offsite.

Here’s how you can get started:

Attend one of our exclusive invite-only in-person events with 75-100 other CEOs, CROs, CMOs or VPs of Product Marketing who are facing similar GTM challenges

Here’s what WILL happen at our events:

• Hear the latest trends and research on the state and future of GTM
• Learn about the first GTM Operating System
• Connect on your top GTM challenges in birds of a feather style roundtable discussions
• Walk away with actionable takeaways for your next team or executive meeting
• Network with your executive peers on their top challenges

What WON’T happen at our events:

• No one below the Director level will be in attendance
• No vendor booths
• No more status quo conversations about GTM

Agenda

07:30 - 08:15

Registration, Breakfast and Networking

08:15 - 08:25

State of GTM: How modern leaders go-to-market, top 3-5 findings from our Comprehensive Guide to GTM

Sangram Vajre

08:25 - 08:45

Introducing the new 8-pillar GTM Operating System

Bryan Brown & Lindsay Cordell

08:45 - 09:15

An interactive “Birds of a Feather” workshop

09:15 - 09:30

Networking break

09:30 - 10:25

How to Position to W.I.N. in a crowded market

Rowan Noronha

10:25 - 11:00

Show and tell on the three best GTM use-cases

Presented by industry leaders

11:00 - 11:45

Future of GTM

Sangram Vajre

Event Dates:

Seattle: October 14th at Outreach HQ
Boston: October 28th at Drift HQ
San Francisco: November 4th at Demandbase HQ

Event Ambassadors

Deanna Ransom

President and Executive Director of Women in Revenue

Sydney Sloan

Limited Partner at Stage 2 Capital

Meagen Eisenberg

CMO at TripActions

Amanda Malko

CMO at G2

Lisa Sharapata

Advisory Board at Hushly

Amber Bogie

Director of Global Demand Generation at Reachdes

Jennifer Leaver

Director, Integrated and Account-based Marketing at FullStory

Sarah Allen-Short

Vice President of Marketing at Chain.io

Natalie Cunningham

CMO at Terminus

Jill Rowley

GTM Advisor & LP at Stage 2 Capital

Monika Saha

CMO at Gainsight

Lindsay Cordell

Partner at GTM Partners

Jarode Greene

VP, Product Marketing at Highspot

Andrew Bennett

CMO at SmartSheets

Vasu Jakkal

CMO, Security at Microsoft

Andrew Conway

VP, Product Marketing Security Products at Microsoft

Meg Heuer

CMO at Aite

Meghan Keaney Anderson

Head of Marketing at Jarvis AI

Brian Kardon

Former CMO at Invision

Kyle Poyar

Partner, Platform at OpenView

Julien Sauvage

VP, Product Marketing at Clari

Jam Khan

VP, Product Marketing at 6Sense

Hila Segal

VP, Product Marketing at Oberserv AI

Fred Studder

CMO at School

Rekha Srivatsan

VP, Product Marketing at Salesforce

Michael Berger

VP, Product Marketing at ClickUp

Sean Regan

Head of PMM at Atlassian

Sudeep Cheerian

Head of Global PMM at Linkedin

Samanthan Stone

Founder at Marketing Advisory Network

Jon Rooney

VP, Product Marketing at Oracle

Robert Chatwani

CMO at Atlassian

Matt Hodges

Head of Product Marketing, Craft at Atlassian

Max Altschuler

Partner at GTMfund

Hosts

Sangram Vajre

Co-founder and CEO at GTM Partners

Rowan Noronha

Founder, Product Marketing Community

Partners