Go-To-Market is evolving faster than we can keep up. A majority of the funnels are focused on sales and marketing efficiency and ignore go-to-market motions that include product and customer success. The rise of PLG, ecosystem, and ABM coupled with traditional inbound and outbound motions have revenue leaders looking for a more holistic way to run their business. The questions on the minds of every go-to-market leader are:
• which GTM plays are right for your business?
• what technology do you need to support your GTM plays?
• if the funnels don’t work then what does?
• how do you budget and new roles for emerging and evolving GTM motions?
There is no one answer and it certainly cannot be solved in one-off executive offsite.
Attend one of our exclusive invite-only in-person events with 75-100 other CEOs, CROs, CMOs or VPs of Product Marketing who are facing similar GTM challenges
• Hear the latest trends and research on the state and future of GTM
• Learn about the first GTM Operating System
• Connect on your top GTM challenges in birds of a feather style roundtable discussions
• Walk away with actionable takeaways for your next team or executive meeting
• Network with your executive peers on their top challenges
• No one below the Director level will be in attendance
• No vendor booths
• No more status quo conversations about GTM
Industry Leaders - past speakers include Atlassian, Snowflake, F5, Highspot
President and Executive Director of Women in Revenue
Limited Partner at Stage 2 Capital
CMO at TripActions
CMO at G2
Advisory Board at Hushly
Director of Global Demand Generation at Reachdes
Director, Integrated and Account-based Marketing at FullStory
Vice President of Marketing at Chain.io
CMO at Terminus
GTM Advisor & LP at Stage 2 Capital
CMO at Gainsight
Partner at GTM Partners
VP, Product Marketing at Highspot
CMO at SmartSheets
CMO, Security at Microsoft
VP, Product Marketing Security Products at Microsoft
CMO at Aite
Head of Marketing at Jarvis AI
Former CMO at Invision
Partner, Platform at OpenView
VP, Product Marketing at Clari
VP, Product Marketing at 6Sense
VP, Product Marketing at Oberserv AI
CMO at School
VP, Product Marketing at Salesforce
VP, Product Marketing at ClickUp
Head of PMM at Atlassian
Head of Global PMM at Linkedin
Founder at Marketing Advisory Network
VP, Product Marketing at Oracle
CMO at Atlassian
Head of Product Marketing, Craft at Atlassian
Partner at GTMfund
Co-founder and CEO at GTM Partners
Founder, Product Marketing Community
Podcast: MOVE: The Go-to-Market Podcast
(top 50 business podcast in the world)
Books: MOVE and ABM is B2B,
#1 best-sellers in go-to-market category
Assessment: The go-to-market assessment
to find your next MOVE