In September we released the 8-pillar GTM Operating System. Every month we are releasing deep dives into each pillar. The first pillar is Total Relevant Market. Sign up to get early access.
The GTM Operating System provides blueprints for how to run a successful plan to manage the execution of a successful GTM Motion(s) across the entire company. Each pillar builds on the next, allowing you to connect the dots between teams with significantly different roles. These 8 pillars are critical to ensuring that GTM is a company-wide holistic initiative and not just a marketing and sales initiative.
Collect characteristics of your ideal customers from GTM Teams.
Based on your ICP, who in your customer base is no longer an ideal customer.
How will you gather the intel you need to systematically assess prospects.
Develop a model you can use to align the business around your targets.
Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By aligning your sales and marketing teams around a combination of your data, our data, and artificial intelligence — what we call Account Intelligence — so you can identify, engage, and focus your time and money on the accounts most likely to buy. That’s Smarter GTM™.