In September we released the 8-pillar GTM Operating System. Every month we are releasing deep dives into each pillar. The first pillar is Total Relevant Market. Sign up to get early access.
The GTM Operating System provides blueprints for how to run a successful plan to manage the execution of a successful GTM Motion(s) across the entire company. Each pillar builds on the next, allowing you to connect the dots between teams with significantly different roles. These 8 pillars are critical to ensuring that GTM is a company-wide holistic initiative and not just a marketing and sales initiative.