Bombora – GTM Partners

GTM Operating System Pillar Guide - Total Relevant Market

In September we released the 8-pillar GTM Operating System. Every month we are releasing deep dives into each pillar. The first pillar is Total Relevant Market. Sign up to get early access.

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Identify best-performing segments, customer cohorts, future possibilities

The GTM Operating System provides blueprints for how to run a successful plan to manage the execution of a successful GTM Motion(s) across the entire company. Each pillar builds on the next, allowing you to connect the dots between teams with significantly different roles. These 8 pillars are critical to ensuring that GTM is a company-wide holistic initiative and not just a marketing and sales initiative.

4 Steps: Total Relevant Market Definition

Gather ICP Intel

Collect characteristics of your ideal customers from GTM Teams.

Customer Comparison

Based on your ICP, who in your customer base is no longer an ideal customer.

Select Intel Provider

How will you gather the intel you need to systematically assess prospects.

ICP Scoring Model

Develop a model you can use to align the business around your targets.

Download the 4 Steps to identify & quantify your Total Relevant Market

About Bombora

Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration, and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness, and accuracy. To learn more, visit bombora.com.