Airmeet partners with GTM Partners on the first Guide to Event-Led Growth. This guide includes data-driven research in partnership with G2 and Airmeet. Event Led Growth is one of the 7 GTM motions.
Event-Led Growth (ELG) is one of the core Go-to-Market motions we identified in our report on the 7 Go-to-Market Motions. For decades, B2B companies have leveraged events to generate high-quality leads, increase pipeline velocity, and increase brand visibility. However, there’s been an important shift in the last few years: some companies have evolved from “doing events” to using events as a strategic GTM motion core to revenue growth and expansion.
Airmeet is the world’s first Event Experience Cloud (EXC) built to help people join together from anywhere. More than 6,500 organizations use Airmeet to grow their brand and revenue through immersive experiences and meaningful connection. Airmeet’s platform supports all event formats, including conferences, webinars, meetups, workshops, town halls, career fairs, expos, and more. Founded in 2019, by IIT alumni and ex-Common Floor executives Lalit Mangal, Manoj Kumar Singh, and Vinay Kumar Jasti. Airmeet is a 290 person remote-first team based out of six countries and has raised a total of USD $50 million in venture capital.