Validate Your Value with ROI

Prove your ROI, stand out in your category, generate high-intent pipeline, and close deals faster with GTM Partners’ third-party ROI studies and product spotlights.

Magnify Your ROI Story

Get analyst validation and close more deals

Your buyers want to see ROI within 6 months.

Yet 60% of companies struggle to articulate and prove ROI to customers and prospects.

We find and tell the best ROI stories for you.
Organizations like Vidyard, SalesIntel, Partnerstack Openprise, and G2 trust GTM Partners’ ROI studies to:

  • Drive demand
  • Accelerate pipeline
  • Educate the market
  • Improve retention and expansion

Third-Party ROI Studies Solve Common GTM Problems

Icon - stalled pipline

Stalled Pipeline

icon - poor win rates

Poor Win Rates

icon - high churn

High Churn

icon - trouble breaking into a new category

Trouble breaking into a new category

icon - losing business to competitors

Losing business to competitors

icon - lack of validation from big analysts

Lack of validation from big analyst firms

Third-Party ROI is Your Secret Weapon

Pathfactory ROI

Our GTM Partners ROI study is the most viewed and highest converting asset on our website.

Amy Vosko Vice President of Revenue Marketing, PathFactory

Validate Your ROI

GTM Partners adds credibility to your ROI claims and speaks to skeptical and sophisticated B2B buyers.

Stand Out in Your Category

Compete with dominant brands in your category or break into a new market.

Turnkey Execution

Get 12 weeks of product marketing content your sales and marketing teams can start using today.

Why GTM Partners for Third Party Validation


ROI Brief

$50K value


  • 2 page ROI study
  • Marketing assets
  • Analyst quote

Full ROI Package

$90K value


  • 4-5 page ROI study
  • 3 customer interviews
  • Analyst quote
  • Marketing assets
  • Internal enablement
  • Analyst webinar
Vidyard ROI

Our Process

What Our Customers are Saying

Headshot - Mike Ni

Michael Ni

Chief Marketing & Growth Officer

Openprise logo (1)

An independent ROI study is great, having one that helps frame the metrics of success in the new GTM OS, where areas like RevOps is fast growing, it is FOUNDATIONAL. Appreciate the clarity you bring to this emerging area, but the data-driven approach you took @GTMPartners

Headshot - Laura Horton, G2

Laura Horton

Product Marketing Leader

G2 logo

From increased deal sizes, to lower CPL, to the influence that using authentic voice of the customer content can have on getting deals done…our customers are using G2 for way more than simply collecting reviews. Was a lot of fu.n to work with @GTMPartners to dig into the ROI that G2 customers see using G2 Marketing Solutions.

Kris Rudeegraap

Kris Rudeegraap,

Founder and CEO


Our sales teams love it. Our marketing team loves it. Our account managers love it. It’s been a huge value add.