The Future of Go-To-Market
The 8 Pillar GTM Operating System
Go-To-Market Is about more than your funnel. GTM is about your customers. It’s about your customer acquisition, customer engagement, and customer retention. It’s about ARR, GRR and NRR.
Upcoming 8 Pillar GTM OS Deep Dive Sessions
All good Go-to-Market programs start with meticulous planning. In this session, we will discuss how to estimate your Total-Relevant-Market, decide which segments to invest your time and resources into, and decide which GTM Motion you will need to activate that segment most efficiently.
After having our plan in place it is now time for the most familiar part of Go-to-Market, activating your front-line teams. In this session, we will discuss how to mobilize your sales and customer teams around the Go-to-Market approach with the least amount of disruption and generating the most revenue.
One of the biggest challenges in Go-to-Market is for leaders to know when to take action and when to let the existing plans play out. In this session, we will review the data, dashboards, and leadership cadences you can use to help you know if your Go-to-Market plans are working, or if the business needs to make a change.
Why you should attend our deep dive sessions
Who owns GTM today?
Ownership with GTM is very confusing. Based on our research ⅔ say it’s a marketing job, ⅓ say it’s a sales job.
The hard truth about GTM strategy – most companies who say they work on go-to-market strategy are actually working on marketing campaigns or sales outreach.
GTM is about bringing Sales, Marketing, Product, and Customer Success together and that takes work.
What is the unifying GTM framework?
Let’s face it the Demand Waterfall, Flipped Funnel or Double Funnel doesn’t cut it anymore. There is more than one GTM motion and the frameworks need to evolve to support this.
How is Tech Categorized?
Your future customers are confused. They are looking at how to build their GTM tech stack to support their GTM challenges and motions. But tech is currently not categorized based on use cases. This needs to change too.
Which company is more valuable – $35M in ARR with 120% NRR or $50M in ARR with 75% NRR?
GTM is about efficient growth at scale not growth at all costs. It’s about more than your funnel. It’s about your customers.