GTM Operating System Pillar Guide - Total Relevant Market

In September we released the 8-pillar GTM Operating System. Every month we are releasing deep dives into each pillar. The first pillar is Total Relevant Market. Sign up to get early access. 


Total Relevant Market

Identify best-performing segments, customer cohorts, future possibilities

The GTM Operating System provides blueprints for how to run a successful plan to manage the execution of a successful GTM Motion(s) across the entire company. Each pillar builds on the next, allowing you to connect the dots between teams with significantly different roles. These 8 pillars are critical to ensuring that GTM is a company-wide holistic initiative and not just a marketing and sales initiative.

4 Steps: Total Relevant Market Definition

Gather ICP Intel

Collect characteristics of your ideal customers from GTM Teams.

Customer Comparison

Based on your ICP, who in your customer base is no longer an ideal customer.

Select Intel Provider

How will you gather the intel you need to systematically assess prospects.

ICP Scoring Model

Develop a model you can use to align the business around your targets.

Download the 4 Steps to identify & quantify your Total Relevant Market

About GTM Partners

GTM Partners, a data-driven Go-To-Market Analyst firm, helps organizations and GTM vendors achieve efficient growth by transforming their GTM strategy. We work with high-growth companies to help them unify their GTM teams and to provide them with lasting strategies and frameworks. GTM Partners with a mission to make Go-To-Market simple aims to be the voice of the industry for GTM.

We do this by offering:

Data and benchmarks collected from data providers, including G2 and Bombora, as well as our community of the world’s fastest-growing companies.

Research, best practices, and design frameworks to provide guidance on the best-in-class approaches to strategizing, executing, and tooling your Go-to-Market approach.

Personalized advice and support from experienced leaders and practitioners that help you address business challenges in a manner that is authentic and specific to you. Our consulting work focuses on areas such as Go-to-Market strategy, creating a Point of View, and Go-to-Market execution strategy across the 8 pillars of GTM.

Events and networking with industry leaders looking to define the category of Go-to-Market and revolutionize the way we create value for our organizations.

Get the Total Relevant Market Deep Dive Guide

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